The transition was announced today and arose from the desire to grow further in the current business intelligence market with a clear positioning and to be known with a more extensive brand portfolio.
In 2018, the business intelligence portfolio was expanded with the arrival of Power BI. Besides building dashboards with QlikView and Qlik Sense (Victa), our customers could from that moment also make use of the specialist knowledge about Microsoft Power BI (Beye) and related functions from the Azure Platform (Azure Datalake, Azure Datawarehouse, Azure SQL). An emerging trend, especially in the Dutch market, is that Power BI has a high adoption rate (partly due to Office365) and also excellent in a hybrid combination with Qlik can be used. Each product has its specific advantages and disadvantages. For more information on this topic, please refer to a recent article we published: Power BI vs. Qlik Sense.
Uniform appearance
To create more consistency and clarity, the 2 separate brands have been harmonized to one brand with an unambiguous and clear brand hierarchy. Martijn Guillot, Marketing Manager: “A common name and appearance contributes to our desire to create a uniform appearance. It simply makes it easier and clearer for our customers. ”
According to Carlo Vruwink, owner and founder of Victa, the new brand identity better reflects the need for an unambiguous representation of what Victa can mean for customers in the field of business intelligence. All other products are already sold under the Victa brand name (Qlik,Alteryx, TimeXtender, Deco helper).
Custom logo
With the merger of the Beye business unit, the desire has also arisen to slightly adjust our logo. The standard Victa logo includes the payoff business intelligence. This reflects exactly what we are good at and is the umbrella term for our brand portfolio.
Business intelligence portfolio.
Below is a graphical representation of Victa's entire business intelligence brands portfolio.