Fit shop and Qlik Sense®

Fitwinkel.nl gets access to all their intel with Qlik

Fitwinkel.nl is the specialist in fitness equipment, fitness and martial arts equipment, sports nutrition, clothing and fitness accessories. The more than 50 employees are available online every day of the week for the customer and continuously immerse themselves in the latest trends and developments in the field of fitness. In addition, Fitwinkel.nl understands that customers want to test, compare and experience products, which is possible in the 6 franchise Fitwinkels spread throughout the Netherlands.

Industry:

Retail

Position:

Executive, Operations, Procurement, Marketing, Sales, Service & Support

Challenge:

Being able to visually view and track important KPIs such as conversions, order processing, stock and average order value in a simple way with the aim of creating an optimal customer journey and strengthening the competitive position.

Insight is crucial for e-commerce players

Dylan Wychgel, Business Intelligence Consultant at Victa: “To remain distinctive and to provide customers with optimal service, it is a precondition for e-commerce players to always have insight into the most current information. This requires helicopter views, dashboards where information that is available is presented on various devices, including information pillars. These helicopter views must then be able to be analyzed in great detail to make decisions that move the business forward. To realize this, we often recommend the software of Qlik®. It enables organizations to quickly unlock data sources for visualizations, dashboards and apps that answer the most important business questions.”