Jeans Center has been around for over 40 years and has grown into a brand with nearly 100 stores and a webshop. Creating a top of mind position with the consumer is Jeans Centre's ambition.
They achieve this by making good quality jeans and contemporary fashion accessible for a good price. Jeans Center pays a lot of attention to creating a unique shopping experience.
Analyzing versus producing reports
Jeans Center already had access to it in the field of Business Intelligence Qlik, but this was not fully developed. Many reports were still done in Excel. Mirjam Heskes, controller at Jeans Center: “We used exports from various systems for the Excel reports. This is an error-prone process. After the crisis, which we got through well, it was time for further professionalization.