The number of data registration systems has grown enormously. Moreover, almost all systems are nowadays offered in a SaaS model. Where we previously had to connect our dashboards to a local database with an ODBC connection, we now make extensive use of APIs to unlock data from the various SaaS solutions.
An API is not easy to call and requires a bit of coding to retrieve the correct data selections in the correct way (authorization). We call the coding for communicating with APIs and retrieving data from SaaS solutions Data Connectivity.